About AIM-UP
A people-first, ethically governed system that helps leaders translate culture and growth signals into decision-ready clarity, and connect that clarity to structured development.
Building decision support that protects trust.
Founded in 2025, AIM-UP was created to solve a gap we witnessed firsthand: organizations scaling systems faster than they scale human alignment.
What Drives Us
The principles that guide everything we build
Our Mission
Help organizations see early signals, guide action with structure, and measure growth over time, using explainable insights and privacy-first controls.
Our Team
Veterans with 60+ years of combined execution across leadership, operations, talent strategy, and technology.
Our Values
Human dignity is non-negotiable. We design for positive impact, not extraction. Clarity over cleverness, restraint over hype.
Our Vision
Decision support that strengthens human judgment, without compromising dignity or trust.
Meet Our Leadership
The visionaries building the future of talent development
Jodi G. Herrera
CEO, Board Advisor & Co-Founder
Wendy Anderson
Co-Founder and Chief Experience Officer
Headquarters
Miami, FL · www.myaimup.com
Our Principles
Somewhere in your organization right now, someone is capable of more than you know.
Most never find out what they are truly capable of.Not because the potential is not there.Because no one built the foundation and conditions for it.
Join forward-thinking companies using AIM-UP to build stronger teams and develop future leaders.
Ready to Transform Your Organization?